Yes, you almost read it right. But did you consider that one letter can change a whole word? 

That's right. Irma Arlert has founded a vegan restaurant with the clever name - MyVegina. 

All her food and drink is completely vegan and all the recipes are her own, as she has been vegan for many years. 

"The supply 5-10 years ago was so incredibly bad. Now it's getting better, but we're not quite there yet," Irma explains. 

She got the idea for the restaurant while studying marketing at a school in Stockholm. The name has generated a lot of PR over the years and she loves to see people's reaction when they pass her shop window on Norrtullsgatan in central Stockholm. 

"It's still fun to see people's reaction when they pass by in their little world and read the sign or window. In fact, many couriers and postmen talk about how they wish they could deliver to my business someday and see what it's like in real life," says Irma. 

MyVegina opened its doors in 2018 and, prior to the pandemic, employed around 20 people in two restaurants and was a very popular choice for catering. 

The restaurant follows three basic pillars:

Veganism: Everything served at the restaurant is vegan.
Symbiosis: Nature is incredibly important to us. That's why the restaurant offers a green and beautiful environment where you can feel free and happy.
Feminism: Irma wants to pay tribute to the female body and Mother Earth, and therefore created the brand!

"Many people say that the first 3-5 years are tough, but when we were just about to start accelerating and growing, the pandemic hit with full force. It was both tough and bad timing," Irma continues. 

Today, Irma is studying to become a rhetoric consultant, is a mother of two and continues to run MyVegina. Although it's stressful with children, full-time studies and her own restaurant, she loves that it's her own and that she can show her two sons that women can do it too - if you want to!

"I have a lot of energy and I love people. That's why I do this," she concludes. 

On the menu you can find fresh sandwiches, salads, soups, smoothies and good drinks. If you're passing through Stockholm, it's definitely worth a visit. Or why not hire Irma and MyVegina for your next catering? 

Qred helped when others did not

During the pandemic, as you know, the restaurant industry had a very tough time. Banks and other lenders often wanted to see long histories, balance sheets, income statements and more. In addition, Irma was waiting for pandemic support that she could not include in her application for financing. 

Qred, on the other hand, was able to help when she needed it most, during the off-season, which usually runs from November to April. 

Does your business also need a temporary cash injection? Apply for a business loan with us at Qred or read more about our business card Qred VISA or read more about factoring. 

Finally, we would like to thank Irma very much for allowing us to come and visit her. Good luck in the future!